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Make shopping convenient with shopping carts

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Make shopping convenient with shopping carts

This is the age of convenient shopping. Gone are the days when one had to carry large packets stuffed with commodities which made it impossible to make huge purchases in one go. These days, however, retailers are too eager to attract the customers’ attention by doling out practically everything under one roof and also at a price that fits every pocket. This is advantageous both for the customers who can save time and also for the retailers who can rake in profits at the same time earning a goodwill for themselves.

With the concept of supermarkets now in vogue, the mode of shopping too has undergone a sea change. To make things convenient for the customer, nowadays there are shopping carts which come fitted with swivel wheels that allow the cart to be rolled in any given direction with ease thus facilitating the buying process.

However, with the passage of time, the design of shopping carts has changed immensely. Now, available in multiple colors, they range from folding grocery carts, wholesale folding shopping carts and easy wheels shopping cart to folding metal shopping cart, shopping trolley, small shopping cart…..so on and so forth. Each serves its own purpose. As the very name suggests, folding grocery carts are ideal for carrying groceries and laundry. Grocery is a part and parcel of our daily lives. So the easier you make it, the better it is. They serve many other purposes which include carrying a child even. These carts normally look like a car or van equipped with a steering wheel and sometimes a horn where a child can sit. This is a huge stress reliever for the parents as they neither have to leave the child at home in somebody else’s care nor carry the baby in their hands throughout the entire purchase process.

Recent studies have indicated that stores which have not resorted to shopping carts have suffered poor sales in the recent years. But ones who opted for the same have already registered booming sales. The shopping carts have revolutionized the buying experience of the elderly shoppers too who tend to get tired very easily due to old age. But with these carts, shopping has now become a mere cakewalk even for the oldies. They can also use the carts to transport their purchased goods to the cars and then leave them at the parking lot to be picked up by the store personnel and returned to the storage area later on.

There are different types of shopping carts available at various specialty stores. So if you need some for your own outlet, pick them up from the concerned stores. Some of the most popular ones include transit carts, market mate, two wheeled folding cart with extra shelf, hook and go urban shopping cart, super deluxe swiveler cart etc. They have some of the best features which make them a raging craze among retailers who want to woo customers by introducing the concept of easy and convenient shopping.

 

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Mr. Wesley Carr is a retail shop owner. He is an avid shopaholic and likes to visit the shops wherever he goes. While browsing he came across this website which deals in shopping carts of varied colors and designs. So you can check this out at your own convenience for more information related to these shopping aids.

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Decreased Abandoned Shopping Carts, Increase Sales

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Decreased Abandoned Shopping Carts, Increase Sales

The virtual market has arrived and with the growing number of online stores, it seems like the trend is here to stay. Unlike real time stores, one does not need to invest heavily in virtual stores, and so even small business owners find the deal lucrative. Virtual stores are easy to create and manage, which has added immensely to their popularity. Depending upon the investment that a business owner would like to make, both in terms of time and money, one can create a virtual store for the business.

The convenience that these virtual stores offer to the online shopper cannot be matched by real time stores. The ease of begin able to compare several different manufacturers of a product and then purchase it online, along with having it delivered to your door step is indeed  magnetic. While initially buyers were skeptical of products that they saw online and not in reality, over the years, online dealers have established a gold reputation for themselves, which has added to an increase in online shoppers. Most online stores offer money back guarantees, much like real time stores, which takes away the fear of being cheated from the prospects mind. Almost all commercial ventures today understand the growing importance of E commerce, and virtual stores are the gateway of commercial activities on the internet.

Though having concluded that virtual stores are convenient to both the seller and the buyer, it is a know fact that simply setting up a virtual store is not the answer to increasing online sales. In fact, despite adopting extremely sophisticated advertising and quality products, it is a fact that for every online transaction that is completed, almost four times as many are deserted. Apparently putting up several payment gateways and adopting highly developed shopping cart software does not seem to seal the deal either. These techniques work at only drawing the prospects attention and moving towards a possible sale. However, despite these efforts, it has been estimated that on an average 75% of shopping carts are abandoned before the deal can be closed. It is no wonder then that abandoned shopping carts are considered the biggest ‘bane of ecommerce’. 

An abandoned shopping cart is an incomplete transaction, which the prospect deserts before the final deal is sealed. Since the ultimate goal of all E commerce activity is sales, of course a conversion left half way is extremely damaging to the business. Businesses that operate online spend huge sums of money to setup a commercially viable virtual stores and are then aghast at the large number of abandoned shopping carts. Therefore, one can safely conclude that as important as setting up a virtual store, is decreasing abandoned shopping carts so that the sales maybe increased.

The solution comes in a two phase package. First is, understanding the reason why the percentage of abandoned shopping carts is so high, and the second phase is ensuring that these hurdles and problems are done away with.

Reasons for shopping cart abandonment:-

1) Shipping cost – Over 72% of prospects who leave the deal half way through, do so due to the high shipping cost that the site charges. The advantage of shopping in the convenience of ones home is definitely attractive to the customer, but is marred by high cost of delivery. Also since shipping charges are as a rule not refundable, prospects are deterred from closing the deal.

2) Competition comparisons – One of the major attractions of online shopping is begin able to easily compare several manufacturers of similar products, so as to choose the most feasible deal. It has been observed that 61% prospects move on to greener pastures and abandon their shopping carts midway, when they find that the competition has more to offer.

3) Second thoughts- While initially taken in by the product and its cost, at the time of final payment, 51% of online shoppers abandon the shopping cart due to second thoughts. Wanting to think over the deal a little more, these prospects are likely to simply abandon the shopping cart and maybe come back later for the purchase. It is also a fact that 96% of browsers never return to a site even if they did buy something from that site.

4) Decide otherwise- While second thoughts do leave some room for a comeback, there are 56% prospects that choose items but give up the idea of buying them completely while going through the process of the ultimate purchase. They may decide that the item is not required or not as attractive that they had thought before.

5) Collective cost of products – While shopping, prospects tend to pick up several products and dump them in their shopping carts. On finally viewing the total cost of these products, 43% find them too high and therefore completely abandon the shopping cart that they had selected rather than go through the items again.

6) Length of check out process- 41% buyers abandon shopping carts because they find that the time required for the final check out is too lengthy. Irritated by the time that the check out process is taking, these buyers despite being committed to the deal simply abandon the shopping cart and move on.

7) Personal information for check out process- There are several website that seem to go on and on asking the prospect to give their personal information for the final deal to go through. Irritated by this, 35 % buyers tend to leave the cart and move away from the final transaction.

8) Registration process- There are several sites who have a pre requisite to register before the final buying process can be undertaken. 34% buyers decide that they would rather abandon the shopping cart than register for the site. 

9) Complicated check out process- Confused by complicated check out process 27% buyers decide to give up buying the product(s) online rather than try and figure out how the system works.

10) Reliability of the site- Cautious about the site’s authenticity and reliability, 31% buyers decide to not go through with the deal despite having started it. The fear of begin cheated online is much more than being cheated in the real world, since it is much easier to disappear in the virtual world.

Having nailed most of the reasons for abandoned shopping carts, the next phase involves finding solutions for these problems.

Solutions for shopping cart abandonment:-

1) Quick downloads- It is crucial for the sale to meet its final transaction that the web page does not take too long to download. On an average the shopper will not give your site more than 10 seconds to download. It is therefore important that the web page is not filled with images and that the graphics if any, are compressed for easy downloads.

2) Easy navigation – If the buyer wanted to solve a jig saw puzzle, a games site is what he/she would be visiting. Keep navigation and links of the website clear and simple. Golden rules like a right hand index, links to the buy tab and home page on all sub pages and pastels backgrounds should never be overlooked. Over decades people have come to expect certain tabs at certain spots on a website and not finding them there, tends to make the prospect move on.

3) Short sale routine – There are many sites that go on forcing a sales pitch on the prospect despite the customer already begin sold to the idea. Allow the client to buy the product as soon as he/she is convinced. Close the deal quickly, so as to not allow time to the prospect to rethink. For this it is important that the journey between the sales pitch and the payment gateway be as short as possible.

4) Lay down facts – Do not allow grey area to creep into your sales pitch. State the facts about the product in clear black and white terms. The price, the shipping cost, the availability and other such facts must be laid down in simple and clear terms to the prospect, so that it does not come as a shock later.

5) Offer attractions – If you find that the customer is leaving the site without purchasing what was placed in the shopping cart, step in with an attractive offer, which may be introduced via a pop up window. This works very well in cases where the prospect is half sold to the idea and just needs a bit more cajoling to undertake the final transaction.

6) Avoid distractions – Do not place banner ads or other similar distractions on your shopping cart. While the prospect is having a look at the product(s) you do not want to distract him/her. It is therefore very important that you do not fall into the trap of allowing other sites to take your prospect away by letting a small blinking advertisement break the shopper’s concentration.

While there are several other tips that help increase conversion rates for commercial websites, the basic essence of each trick is to add to the shopping experience of the customer. It is imperative that problems and solutions both be figured out from the client’s point of view. Be it a real time store or a virtual one, the customer is the final and most crucial link of the sales process and therefore must be kept happy at all given times.

President, Creative and Marketing Director of a full service creative design, web and business marketing company:


Mantic Business Brand Solutions

www.manticbbs.com


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Accomplish More Business With Shopping Carts

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Accomplish More Business With Shopping Carts

E-Commerce shopping cart is an essential component of your online business. You must have the best software that provides data security both for your business and customers.

Your software shopping cart should be user-friendly, but reliable. E-commerce stores must assure customers that their payment processing is done with security.

The first tip to consider before buying a website shopping cart is to know which type suits you best. If your business is small and new, the merchant services cart is ideal.

The merchant services cart provides the essential elements. These elements are the hosted shopping cart, gateway and Merchant account, which is actually a bank account. The merchant services cart will maintain your client’s personal information during payment processing.

The e-commerce shopping cart should uphold your customer’s interests and your credibility. With merchant services, you are given an administrative interface to login to your account and add products, shipping options, and prices.

If you process payments of less then 00, your business is small. It doesn’t need the fully integrated shopping. It needs the hosted shopping cart. Its features are similar to Merchant Services cart in almost all aspects. The only difference is the business name that appears on the customer’s credit card statement.

In Hosted shopping carts, you are allowed to use your own merchant account and gateway. As a result, your business name will appear to your customer’s credit card statement, decreasing your charge backs.

The Fully integrated shopping cart is the most expensive and dynamic e-commerce shopping cart. It offers features that are not available in the other two types of shopping carts.

However, it requires advanced programming skills and can be used with your merchant account or your provider’s shopping cart for payment processing.

If you have advanced programming skills, you can choose the free shopping cart. But even if you do not have excellent programming skills, you can choose a good company to customize a fully integrated shopping cart for you.

Your budget influences your choice of an e-commerce shopping cart. The cost of shopping cart software varies. You can choose between pre-made or customized. The latter is more expensive.

The functionality of your shopping cart is another vital consideration. The three types of shopping carts mentioned earlier have the basic features such as getting orders and handling payment processing.

However, not all can perform tasks such as giving discounts to certain products, showing customer reviews and assigning products to many categories and giving away coupons. Among the three shopping carts mentioned, the fully integrated has these added features.

The payment processing procedure is another important concern when you choose an e-commerce shopping cart. There is a cart that completes the transaction in two web pages. There is another cart that requires three pages to do the same task.

Finally, consider the appearance it presents to your customers. At times, some websites earn the highest profits because of its appearance. Your e-commerce shopping cart should present attractive and neat web pages.

Do you need more information on e-commerce shopping cart integration? We can help you regardless of the shopping cart you have. Call us to get details on the shopping carts solutions we offer. Come to Shopping cart integration and learn how to get started. Our site at http://www.pivotalepayments.com can help your online business.


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Shopping Carts Solutions

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Shopping Carts Solutions

Shopping Carts Solutions an integrated shopping solution, a new way that lets your customers to make orders, purchase online, manage shipping…

Today every growing business tries to be customer centric and I am very sure that business entropy will increase if your customer retention rate goes low. In this article I will discuss all about shopping cart and shopping cart software solution. With plethora of internet, staying at the top of your field has become arduous and it takes a lot to remain or reach at the top position. Looking back at the decade of shopping, there were no online store and customers had to walk to the store, spend time there browsing through the catalogue, deciding products, and then the product was passed into the shopping cart (trolley), order was placed and finally checkout and payment processes were carried. Then everything was manual, all entries were made manually and pricing were calculated on hands. In present scenario – With online shopping cart you can shop from your home or your office; just need internet connection and all yours processing finalized in a minute. This online storefront with integrated shopping solution provides a platform for selecting and purchasing your favorite products.

Shopping Carts is selecting products online for purchasing. Ecommerce is complete online store for shopping where from placing orders, tracking orders and managing account all are maintained.

The interface of online stores are designed for users and it is really easy to browse, collect, place orders and make payment but behind the curtain the scene is sophisticated, it needs round the clock maintenance for smooth functioning of your ecommerce store. The current study says that abandonment rate of shopping cart ranges from 25% to 75%. Being a SEO executive and strategist I have analyzed lots of ecommerce websites, studied its web analytics funnel visualization report, it shows that most of the visitors exit at the initial step (after Login or Registration), these visitors drop out at proceeding steps, and very small percentage reach the final checkout. I would say that funnel conversion rate is very low for these ecommerce websites / shopping carts if the funnel steps are not properly set.

I would like to share what all I have inculcated through my experience, reasons for shopping cart abandonment are:

High Shipping Cost: This can be inversely managed by increasing product cost and reducing shipping cost.

Security and Privacy Problem: Providing very transparent privacy statement and high level security for payment gateway.

Lot of essentialities and billing formalities: Non essential information should be not be made mandatory, other formalities can be filled at the after checkout.

Poor Navigation: Your shopping store should respond quickly, check that your site does not take enough loading time. Search should be simple and checkout process should not be very lengthy. Clients should be notified after payment is done and visitors who wish can easily navigate back to make more shopping without time wastage.

Remember, your ecommerce website should be simple so that it entices your customers to come again for shopping. All the shopping cart segments should be integrated and should be streamlined for its smooth running. Elements of consideration are: a ecommerce shopping cart (storefront with shopping cart), a merchant account, a database server (this stores all information about customer and all your storefront products and services), a web server (hosts your website and provides all information about your product at the web browser’s request), a catalogue, legacy system, control inventory, reporting tool and secure payment gateway. Hosting of your online storefront or ecommerce website is of first consideration. Depending on your storefront hosting you choose shopping cart software, all depends on the software and your website hosting compatibility.

There are different shopping cart software available for your storefront from which you can choose. Either you can Buy a shopping cart software product, or join a service (template service build your store).

Choosing shopping cart software is the key business requirement for online shopping business solutions.

Every ecommerce site has its shopping cart and thus needs a merchant account and payment gateway. I believe these two are basic necessities of any online store for allowing credit card payment. Let be brief the main points that you should know before proceeding to shopping carts.

Merchant Account: This allows to process credit card information. Different types of merchant accounts are available to suit your business needs. Most popular merchant accounts include wireless, telecheck, mail order or phone, e-commerce. Ecommerce is the fastest growing transaction segment.

Payment Gateway: payment gateway processes this credit card and shipping information and real time information over a secure network connection.

A company that validates your credit card information in real time is electronic gateway or payment gateway. Few most widely accepted gateways are: Paypal (Globally), Verisign (Globally), 2Checkout (Globally), WorldPay (Gloablly), Authorize.Net (US), CyberSource (US), Moneris (CA), Protx (UK), EWay (AU); some others are Chronopay, Westpac, BluePay, viaKLIX, eMatters, plugnpay, eway, goemerchant.com, skipjack, MiraPay, netaxept, DirectOne, nab, NETBANX, Network Merchants, Nochex, DeltaPAY, eProcessing Network, protx, egateway, SECPay, paymate, Gotmerchant, ANZ, beanstream, Payjunction, TECHNOCASH, MiraPay, GoDaddy.

Payment gateway main motive is to provide secure channel for credit card information transfer. Basically the credit card information is encrypted and sent to respective bank for verification, these are of highest priority, no detail is stored in between.

You may be having now in mind how to create your merchant account and have your payment gateway??? Not mandatory to have one’s own, you may use merchant service providers’ shopping cart solutions for your ecommerce websites.

Type of Gateways:

Currently there are 3 main gateway interfaces available:

COM based gateway interface: Most of the COM based gateway company requires installing the DLL software on your hosting server, and also checks for your SSL certificate.

XML Transport gateway interface: XML Transport gateway companies do not require DLL installation but checks for you SLL certification instead uses Windows server installed facilities.

Form based gateway interface: This is most common gateway as does not require any software installation, very few companies ask for SSL certification.

The main advantage is that COM and XML gateways are integrated with your store and thus no redirection to external server but the drawback also lies that since the transfer is over the internet to payment gateway makes this less reliable.

Types of Shopping Cart

Merchant Service Shopping Carts

Have you set up a new business, do not have merchant account and payment gateway??? Still looking…. There are merchant services shopping carts available for new businesses with very less queries at the initial stage. Once you start your business at the initial stage there are very less orders that increases gradually, so merchant will get you licensed . It proceeds somewhat like this: it collects and stores your client’s information and takes you to its payment gateway and merchant account.

The main problem is the fee that gateway company charges. Apart from the set up fee, transaction cost is also high making the over all gateway an expensive one. Another major drawback is that client’s credit card statements will contain merchant service not your company name. There is admin login section for all sort of updation – add, delete, edit, and manage products and other information. The HTML code generated by the cart is inserted in the respected pages, once the visitor clicks on the link (button), visitor is redirected to merchant site where visitor needs to enter card detail and personal details.

Hosted Shopping Carts

Small and medium sized businesses need not worry!! Yes, they can have hosted shopping cart for those not having enough resource to go with integrated shopping cart solutions for their ecommerce websites. The hosted shopping cart solution has an administration area for entering product information. The generated HTML information code is inserted into the product page. The website visitor is redirected to another site to fill a form with information that is CC to the website. There are certain carts that provide configurable user interface so that it looks as corporate website.

The most important point to be noted is that in hosted shopping cart solutions the website owner uses ones own payment gateway and merchant account; this provides your client with credit card detail with your company title not the title of merchant service. For increasing sale this shopping cart service becomes cheaper, this may be fixed transaction charge for higher sales compared to per transaction.

Fully Integrated Shopping Carts

Fully integrated (Trunkey – a comprehensive shopping cart solution provided by one provider) shopping cart provides completely configurable user interface and other interesting features. This needs some programming knowledge so that you can better manage and handle its modules and use the extra features provided. Provider of On the ecommerce provider server the software data and web pages are hosted. Examples: Yahoo Store, Bigstep, Merchandizer, etc. these include form based built in payment gateway.

Which shopping cart to go with?? Points to ponder – Costing: The investment you put in, hosting

Shopping cart software is the common online storefront business solution. There are myriad e-commerce solutions available with varying features, design, security so that you can customize based on your requirements and specifications. With open source software solutions, osCommerce shopping cart solution there are slew of customizable shopping cart solutions available. The open source ecommerce software products are available that are very easy to setup, configure, administration. So before going with a particular solution Payment gateway or shopping cart just be clear about your requirements. There is another storefront solution, Watson shopping cart system (developed in Switzerland) is a new shopping cart or trolley that has unique database and uses audio advertising system of the internet for online shopping.

Rakhi, is a SEO executive, SEO copywriter, SEO strategist at Open source web design Development Company in India that offers shopping cart solutions, PHP application development, ecommerce shopping cart solution, B2B ecommerce website solutions, shopping cart solution, portal development, open source shopping cart web development.


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